The learn.co.uk site acts as a portal for all of our content and services – some of which are available free of charge and some through our school subscription services, learnpremium and learnscotland. Both sites contain more than 75,000 web pages of interactive curriculum-linked activities, lessons, and resources.

Commercial opportunities on learn.co.uk

• Online advertising activity
  
  learn.co.uk can offer advertisers a range of online advertising opportunities. Its home page offers a heavily trafficked education web environment that enables advertisers to effectively target schools education professionals.
  
  The site is able to carry standard banner and skyscraper ad formats, as well as 128 x 64 pixel buttons. Rich media advertising campaigns will be considered on a case by case basis, but may be rejected by editorial if deemed overly intrusive. Due to government restrictions on placing advertising around paid for educational content, it is not possible to employ advertising inventory across the pages of learnpremium, learnscotland or learnnewsdesk.
  
  

  Site traffic:- April 2006: 1million page impressions and 110k unique users

• Microsites

  learn.co.uk has worked with brands such as CIMA, the Eden Project, the Department for Education and Skills, Intel and Sony to develop bespoke microsites on Learnthings that contain branded resources for use in the classroom. These allow brands to position themselves in a trusted, authoritative and unique online environment. An example of our approach can be found at www.learnpremium.co.uk/CIMA/

Audience information

The learn.co.uk audience is largely constituted of education professionals within UK primary and secondary schools. Of these, 59% are classroom teachers and 14% are school headteachers.

This high quality readership demographic is further evidenced as almost a third of learn.co.uk users are responsible for an expenditure budget.